AutoAlert, Inc., is a software-as-a-service company that works with its client base of thousands of U.S. automobile dealers to enhance its gross profits by providing targeted consumer marketing and lead-generation data. Recently acquired by the Bay Area middle-market private equity firm HGGC, LLC, the company realized approximately $700 million in gross receipts in 2013 through hundreds of thousands of transactions. Based in Irvine, California, AutoAlert holds several patents identifying its enhanced marketing services and processes.
AutoAlert’s portfolio software helped Paragon Honda-Acura in Queens, New York, to complete sales of close to 100 additional units a month in 2011. The company’s software product provided targeted information on the dealer’s existing customers that indicated which ones might be most receptive to new purchases.
The software system analyzed data that included the level of current consumer equity in a vehicle, existing mileage, terms of lease, and warranty descriptions. The result: new prospect data on pre-selected customers distributed over several marketing categories that then assisted the dealer in boosting sales while keeping costs low.
After receiving the AutoAlert data, Paragon staff started calling prospects each morning, eventually handling some 7,000 new leads. During the period studied, the dealer estimated that about 1,000 of its sales each year resulted from working with AutoAlert.
Based in Irvine, California, AutoAlert, Inc., offers actionable marketing data to help car dealers in increasing their brand reach and conversion rates. By providing a data analytic and lead-generating software program and targeted direct marketing campaigns, AutoAlert has become a major resource for thousands of dealerships across the country.
By early 2012, two new AutoAlert patents dealing with methods and procedures built into its marketing software had become active. The new patents represented the third and fourth by the company to be registered with the United States Patent and Trademark Office. AutoAlert works closely with its dealer clients to provide training and customer support. The company’s highly trained staff puts a high level of product knowledge and professionalism at the disposal of dealers with the goal of growing long-term and mutually beneficial relationships.
AutoAlert continues to build its set of software-as-a-service products and methodologies designed to increase its customers’ ability to raise profits, generate warranty and other after-market sales, and enhance customer satisfaction and retention. By protecting its intellectual property through diligent, timely registration of patents, the company has taken steps to ensure its own and its clients’ long-range effectiveness and profitability.
Acquired by the mid-market private equity investment firm HGGC, LLC, in early 2014, AutoAlert includes among its family of trademarks MileageAlert, ServiceAlert, and WarrantyAlert.