AutoAlert Patents Increase Its Marketing Effectiveness

Auto Alert logo pic Based in Irvine, California, AutoAlert, Inc., offers actionable marketing data to help car dealers in increasing their brand reach and conversion rates. By providing a data analytic and lead-generating software program and targeted direct marketing campaigns, AutoAlert has become a major resource for thousands of dealerships across the country.

By early 2012, two new AutoAlert patents dealing with methods and procedures built into its marketing software had become active. The new patents represented the third and fourth by the company to be registered with the United States Patent and Trademark Office. AutoAlert works closely with its dealer clients to provide training and customer support. The company’s highly trained staff puts a high level of product knowledge and professionalism at the disposal of dealers with the goal of growing long-term and mutually beneficial relationships.

AutoAlert continues to build its set of software-as-a-service products and methodologies designed to increase its customers’ ability to raise profits, generate warranty and other after-market sales, and enhance customer satisfaction and retention. By protecting its intellectual property through diligent, timely registration of patents, the company has taken steps to ensure its own and its clients’ long-range effectiveness and profitability.

Acquired by the mid-market private equity investment firm HGGC, LLC, in early 2014, AutoAlert includes among its family of trademarks MileageAlert, ServiceAlert, and WarrantyAlert.